It's-It Factory Shop
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Best It's-It Ice Cream Sandwich
in San Francisco
The It’s-It is a legendary San Francisco ice cream sandwich created in 1928 at the historic Playland-at-the-Beach amusement park. It consists of a large scoop of ice cream sandwiched between two dark, chewy oatmeal cookies and entirely dipped in a thin, crackly layer of dark chocolate. The defining characteristic is the **'Oatmeal Cookie'**—it must be soft and spicy enough to contrast with the cold ice cream and the snap of the chocolate. The trap is buying a sandwich that has been "freezer burned" or has a soft, chalky chocolate coating from improper storage. Expect to pay $3–5 per sandwich.
It's-It · say “It's-It Ice Cream Sandwich” ·
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Why locals care
The It’s-It is a legendary San Francisco ice cream sandwich created in 1928 at the historic Playland-at-the-Beach amusement park. It consists of a large scoop of ice cream sandwiched between two dark, chewy oatmeal cookies and entirely dipped in a thin, crackly layer of dark chocolate. The defining characteristic is the **'Oatmeal Cookie'**—it must be soft and spicy enough to contrast with the cold ice cream and the snap of the chocolate. The trap is buying a sandwich that has been "freezer burned" or has a soft, chalky chocolate coating from improper storage. Expect to pay $3–5 per sandwich.
Ranked It's-It Ice Cream Sandwich stops in San Francisco
Village Market
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Neighborhood Corner Stores
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Canyon Market
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Verdict: A high-end neighborhood market that always stocks a wide variety of It's-It flavors, including seasonal specialties. — Glen Park
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Rainbow Grocery
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Verdict: A massive worker-owned cooperative that carries It's-It as part of their commitment to local Bay Area producers. — Mission / SoMa
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Haight Street Market
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Verdict: A quintessential SF grocery store that is a reliable source for a quick It's-It fix while exploring the neighborhood. — Haight-Ashbury
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Falletti Foods
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Verdict: An upscale market known for its excellent curated selection of local San Francisco icons, including the full It's-It range. — NoPa
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Bi-Rite Market
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Verdict: Their bakery section features a curated selection of the city's best sourdough loaves, including Tartine and Acme. — various locations
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Gus's Community Market
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Verdict: Another great local market that stocks a wide variety of fresh, locally-baked sourdough every morning. — various locations
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Mollie Stone's Markets
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Safeway
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Luke's Local
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The Ferry Building
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Verdict: A second mention for the convenience of grabbing an It's-It while visiting the city's most famous culinary landmark. — various locations
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Cal-Mart
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Verdict: A historic neighborhood market that has been stocking It's-It for generations of local families. — Laurel Heights
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Marina Supermarket
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Verdict: A reliable neighborhood spot for grabbing an It's-It before a walk along the Crissy Field shoreline. — Marina District
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15 stops
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