The guide’s ranking · New York City

Best Black-and-white cookie
in New York City

1. **William Greenberg Jr. Desserts** — Upper East Side - Address: 1100 Madison Ave - Maps: https://www.google.com/maps/place/?q=place_id:ChIJL6_q0I1YwokR0pI4G1i9-fA - Google Place ID: `ChIJL6_q0I1YwokR0pI4G1i9-fA` - Price: $$ - Best Time: Weekday morning. - Access: Easy — Near Central Park. - How To Get There Easily: 6 train to 77th St. - Go If Visiting: The Metropolitan Museum of Art (The Met) (same-area; before-poi or after-poi); Central Park (nearby-detour; same-afternoon) - Also Famous For: Linzer tarts, challah. - The undisputed gold standard; made famous by *Seinfeld*, Greenberg’s produces a soft, cakey base with smooth, fondant-like icing that remains the benchmark for the entire city.

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Guide score ✕ verified reader stamps ✕ critic notes ✕ Google Maps signal. External reviews are linked, never copied.

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Why locals care

1. **William Greenberg Jr. Desserts** — Upper East Side - Address: 1100 Madison Ave - Maps: https://www.google.com/maps/place/?q=place_id:ChIJL6_q0I1YwokR0pI4G1i9-fA - Google Place ID: `ChIJL6_q0I1YwokR0pI4G1i9-fA` - Price: $$ - Best Time: Weekday morning. - Access: Easy — Near Central Park. - How To Get There Easily: 6 train to 77th St. - Go If Visiting: The Metropolitan Museum of Art (The Met) (same-area; before-poi or after-poi); Central Park (nearby-detour; same-afternoon) - Also Famous For: Linzer tarts, challah. - The undisputed gold standard; made famous by *Seinfeld*, Greenberg’s produces a soft, cakey base with smooth, fondant-like icing that remains the benchmark for the entire city.

Ranked Black-and-white cookie stops in New York City

William Greenberg Jr. Desserts

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The undisputed gold standard; made famous by *Seinfeld*, Greenberg’s produces a soft, cakey base with smooth, fondant-like icing that remains the benchmark for the entire city.
The guide’s verdict · Upper East Side

Queue: Near Central Park.

Go: Weekday morning.

Price: $$

Dietary:

Zabar's

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Verdict: While primarily a gourmet grocery, Zabar's cheesecake is a staple for Upper West Side families; it is a straightforward, high-quality New York style that is perfect for a picnic in nearby Riverside Park.Upper West Side

Queue: On Broadway & 80th St.

Go: Weekday morning to avoid the weekend grocery chaos.

Price: $$

Dietary:

Stamp availableGoogle Maps

Russ & Daughters

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Verdict: Operating since 1914, this is the definitive "appetizing" shop where lox and cream cheese are treated with religious reverence; the counter service is an art form, and their Gaspe Nova smoked salmon is the city’s undisputed gold standard.Lower East Side

Queue: In the historic Lower East Side.

Go: Weekday morning to avoid the massive weekend tourist rush.

Price: $$$

Dietary:

Stamp availableGoogle Maps

Orwashers Bakery

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0.00 stamped

Verdict: A historic 1916 institution; their black-and-white is a perfect example of the "neighborhood" style, featuring a tender crumb and a distinct vanilla-chocolate contrast.Upper East Side

Queue: On 78th St.

Go: Morning for the widest selection.

Price: $$

Dietary:

Stamp availableGoogle Maps

Amy's Bread

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Verdict: A popular Manhattan favorite; Amy’s version is known for being exceptionally soft and cakey, almost leaning into the territory of a miniature cake.Hell's Kitchen

Queue: On 9th Ave.

Go: Morning.

Price: $

Dietary:

Stamp availableGoogle Maps

Breads Bakery

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0.00 stamped

Verdict: Known for their legendary babka, Breads also produces a highly-regarded cheesecake that is often sold in individual or large rounds, featuring a thin, buttery crust and a bright, citrusy finish.Union Square

Queue: On 16th St.

Go: Morning for fresh babka.

Price: $$

Dietary:

Stamp availableGoogle Maps

Empire Cake

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Verdict: Specializing in high-end versions of nostalgic snacks, their black-and-white is a "reimagined" classic with premium ingredients and a perfectly smooth finish.Chelsea

Queue: In Chelsea.

Go: Afternoon.

Price: $$

Dietary:

Stamp availableGoogle Maps

Lassen & Hennigs

Order:

0.00 stamped

Verdict: Widely considered the best black-and-white in Brooklyn; it is a massive, traditional cookie that has been a staple of the Heights for over 80 years.Brooklyn Heights

Queue: On Montague St.

Go: Weekend morning.

Price: $

Dietary:

Stamp availableGoogle Maps

Veniero's Pasticceria

Order:

0.00 stamped

Verdict: While primarily an Italian bakery, Veniero’s serves a very solid, classic NYC black-and-white that benefits from their high-volume turnover.East Village

Queue: Limited confidence

Go: Anytime.

Price: $

Dietary:

Stamp availableGoogle Maps

Ferrara Bakery

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0.00 stamped

Verdict: Another Italian icon that keeps a traditional black-and-white in the case for the many seeking the "full New York" experience.Little Italy

Queue: Limited confidence

Go: Anytime.

Price: $

Dietary:

Stamp availableGoogle Maps

Sarge's Delicatessen

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0.00 stamped

Queue: Limited confidence

Go: Anytime.

Price: $

Dietary:

Stamp availableGoogle Maps

Katz's Delicatessen

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0.00 stamped

Verdict: The undisputed king of New York pastrami since 1888; their brisket is cured for 30 days and hand-carved to order by legendary "cutters." The result is a thick, juicy sandwich that is the city’s single most iconic meal. Don't lose your ticket given at the entrance.Lower East Side

Queue: On the corner of Houston and Ludlow.

Go: Weekday mid-afternoon (15:00) to avoid the legendary queue.

Price: $$$

Dietary:

Stamp availableGoogle Maps

Barney Greengrass

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0.00 stamped

Verdict: Known as "The Sturgeon King," this legendary appetizing shop also serves a world-class hot pastrami sandwich that is among the city's most soulful, though often overlooked in favor of their fish.Upper West Side

Queue: On Amsterdam Ave.

Go: Weekday breakfast or early lunch.

Price: $$$

Dietary:

Stamp availableGoogle Maps

Junior's Restaurant

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0.00 stamped

Verdict: While famous for the cake, locals know Junior's as a reliable destination for classic, high-quality pastrami and brisket sandwiches in a high-volume, festive Brooklyn atmosphere.Downtown Brooklyn

Queue: Near the DeKalb Ave station.

Go: Afternoon.

Price: $$

Dietary:

Stamp availableGoogle Maps

Donut Pub

Order:

0.00 stamped

Verdict: A 24-hour icon that serves a "cookie-style" black-and-white that is perfect for late-night cravings.Chelsea

Queue: Limited confidence

Go: Anytime.

Price: $

Dietary:

Stamp availableGoogle Maps

Bagels & Co

Order:

0.00 stamped

Verdict: A local favorite that produces a particularly soft, fresh version of the cookie, often sold out by mid-afternoon.Upper East Side

Queue: Limited confidence

Go: Anytime.

Price: $

Dietary:

Stamp availableGoogle Maps
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Food near POIs

Washington Square Park

Washington Square Park

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Brooklyn Bridge

Brooklyn Bridge

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American Museum of Natural History

American Museum of Natural History

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Central Park

Central Park

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The Metropolitan Museum of Art (The Met)

The Metropolitan Museum of Art (The Met)

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Times Square

Times Square

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Rockefeller Center & Top of the Rock

Rockefeller Center & Top of the Rock

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High Line

High Line

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Chelsea Market

Chelsea Market

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Grand Central Terminal

Grand Central Terminal

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Summit One Vanderbilt

Summit One Vanderbilt

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